September 4th, 2009

TableBrain announced today that its Double Texas Hold'em has been released for play on GameLogic Inc's high-profile casino and lottery marketing platform, PlayAway. TableBrain entered a licensing relationship with GameLogic to ensure that on its initial release Double Texas Hold'em receives maximum nationwide exposure to highly targeted, highly rated casino and lottery players.

"Double Texas Hold'em offers numerous benefits over regular Texas Hold'em," said Zvi Lando, co-developer of the game and TableBrain executive. "The game's great for players as it creates more playable hands, so it's more fun. It's intuitive and appeals to novices and experts alike. It's good for the industry, as our play data shows that players play longer and pots get bigger, which is better for rake realization."

A video of Double Texas Hold'em can be viewed at

Lando continued, "We're excited about having the opportunity to leverage GameLogic's extensive client network. This will expose our new and exciting 'player versus player' game to their audience."  

GameLogic has over 20 different casino and lottery customers in more than 15 jurisdictions. Its PlayAway suite of online fun, bonus-delivery and tournament games engage players in a daily Internet-based relationship. Double Texas Hold'em will be available for release through a variety of GameLogic product offerings, including NewPlay.

"We are excited to work with creative companies like TableBrain to bring our clients and their players the very best in innovative and exciting games," said John E. Taylor, Jr., the President and CEO of GameLogic.  "Given the popularity of poker, we are quite focused on how the game integrates with our long term product strategy.  Offering innovative variations such as Double Texas Hold'em, provides regulated casino operators value in multiple ways; keeping players engaged when they are off-property, providing ample opportunities to market to them as they play on-line, and establishing critical behavior that positions the operator for an evolving regulatory environment."  

Double Texas Hold'Em can be played by visiting one of GameLogic's many client websites, such as Sun Cruz FunPlay Play as a guest or signup through NewPlay registration.

Lando concluded by stating "We're also bringing up awareness of and working on new relationships for our EZ Double video poker game, playable at  It uses the same fun 'use three cards to form two 2-card hold'em hands' approach, thereby creating a Hold'em based video poker game that maintains the proven player interaction appeal of draw poker."

About TableBrain

TableBrain focuses on the thought provoking aspects of poker.  We've created cutting-edge games and related technologies for:
- The gaming industry's poker sector, thereby growing traffic, play and profits, and
- Companies seeking interface and animation solutions for their applications.

TableBrain has created patent-pending new games and has developed advancements for existing games, and play tools with general interface and animation elements. For more information on TableBrain, please visit
About GameLogic

GameLogic, Inc. provides a wide variety of interactive marketing products and services - including player portals, promotions and database marketing technologies and tools - to the U.S. regulated gaming industry. The Company's product family, including New Play, PlayerVantage, and PlayAway, are proven to help casino and lottery operators create effective marketing strategies that attract new players and increase revenue from existing ones.  Based in Waltham, Massachusetts, the Company was founded by the creators of Gamesville, a pioneering online entertainment, marketing and promotion system. Investors include Bain Capital Ventures, General Catalyst Partners and Maveron. For more information, please visit