November 10, 2009

GameLogic Announces Groundbreaking Facebook Integration

First-of-its-kind social media approach to U.S. casino and lottery player/database marketing

WALTHAM, MA — GameLogic, Inc., a provider of interactive marketing services for the U.S. regulated gaming industry, today announced integration with popular social networking site Facebook, for its PlayAway™, PlayerVantage™ and New Play™ suite of products. These programs extend GameLogic's Internet player/database marketing platform to the rapidly growing world of social media.

"Regulated gaming operators face a myriad of challenges in building an effective presence in today's many media channels. Media is more fragmented than ever, but social media sites are emerging as robust interactive channels with direct access to the consumer," said John E. Taylor, Jr., President and CEO of GameLogic. "With GameLogic's new Facebook integration, casinos and lotteries can now effectively harness this popular media channel with little or no effort."

GameLogic brings its industry leading turnkey approach to interactive marketing to deliver a rich social media tool, complete with personalized club portals, games, tournaments and promotions directly into Facebook. With this technology, Facebook can easily become the foundation for a much richer and meaningful player engagement with point balances, marketing calendars, coupon awards, sponsored games/tournaments and more. In addition to existing players, gaming operators will be able to leverage the viral nature of social networking to attract prospective new club members in a personalized, engaging way.

Facebook has over 300 million registered users, half of whom login on any given day, with the fastest growing demographic being people who are age 35 years and older. According to Taylor, "Gaming operators must associate themselves with content that engages, coupled with a marketing strategy to effectively monetize those interactions. Through our integrated approach, a gaming operator's most active players become viral advocates within the social space. This is a truly revolutionary step for land-based casino and lottery marketing initiatives. We see a unique opportunity to help our clients immediately leverage this growing channel in a way that is material to their bottom line."

GameLogic will be demonstrating its entire product line, including its Facebook integration, at G2E from November 17th through the 19th at the Las Vegas Convention Center, Booth 857.

About GameLogic
GameLogic provides a wide variety of interactive marketing products and services — including player portals, promotions and database marketing technologies and tools — to the US regulated gaming industry. The Company's product family, including New Play, PlayerVantage, PlayAway and Poker Play, are proven to help casino and lottery operators create effective marketing strategies that attract new players and increase revenue from existing ones. Based in Waltham, Massachusetts, the Company was founded by the creators of Gamesville, a pioneering online entertainment, marketing and promotion system. Investors include Bain Capital Ventures, General Catalyst Partners and Maveron. For more information, please visit

Sarah Bingham